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Digital marketing trends in 2023

Social Commerce

Regarding social commerce, China has already established a billion-dollar business out of it, whereas India is just getting started. Brands use social media platforms to promote their items live, and the audience can purchase the product there and then. Brands may leverage Instagram’s Shop feature to add a Show Now option to live videos. One of the best digital marketing trends for 2023 is social commerce, which has lowered the time it takes for customers to go from seeing an ad to purchasing something.

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Automated and Personalized Email Marketing

Automated email marketing, as the name suggests, involves sending emails to your consumers regularly, depending on preset triggers or timetables. As far as digital marketing channels go, email has always been the most trustworthy. Promotional emails are a great way to communicate with your customers about your company’s accomplishments or upcoming sales.

However, most consumers have ceased replying to promotional emails due to the overuse of bulk email approaches. Personalized emails are an excellent way to reclaim your customers’ attention and build a more engaged consumer base.

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Stylized Website Design

Your website needs to look its best to attract more customers. A web design best practice for 2023 will be to feature plenty of empty space between content and images. Although people might think that empty space is unappealing, it presents a unique opportunity to let the content shine. It also prevents a website from feeling overcrowded and overwhelming to visitors

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Investing in influencers and content creators

According to the HubSpot blog’s research on marketing industry trends, one in four marketers already utilize influencers to showcase their content or products. And that trend is only expected to increase in 2023, with 17pc of marketers expected to engage in influencer marketing for the first time. Investing in collaborations with influencers and content creators can offer you a double bonus as these campaigns often use short-form video, one of our other top trends for 2023.

Short Educational Videos

As a small business owner, it’s your job to be an expert in your field. The best way to demonstrate your knowledge is by posting a short educational video on the website and social media platforms. These types of videos have skyrocketed over the last few years thanks to platforms like TikTok and Snapchat. These platforms limit people to only a few seconds/minutes. So, it’s your job to adjust to these metrics to be successful. Use this short time to show people you know what you’re talking about. Videos showing someone how to use a product are especially beneficial.